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How can targeted domain traffic increase sales, revenue and net income for your business?
All businesses operate a sales department whether it is one person or multiple sales people. One aspect of the job function is to acquire new customers and sales leads. This can be done by purchasing contact lists or generating your own prospecting lists. The smart sales people know to focus on a specific vertical and mine that vertical for prospects that may require the companies products and services. The worst case scenario is that your sales people are using a phone book and starting at the letter "A" to dial for dollars. Performing sales tasks such as telemarketing, e-mail campaigns and direct mail programs you are hoping that you find a person with a need for your product from the targeted prospecting list.
Targeted domain traffic delivers a qualified sales prospect directly to the landing page of your website. This is much like a person arriving at your office and selecting a brochure or catalog of your products and evaluating your companies sales offer and your sales team never even picked up a phone, sent an e-mail, printed a brochure, sent a catalog or used any postage. Once the prospect has landed on your web site it is still your responsibility to close the sale with a sales strategy that works best for your company.
If your product offering is a $500 to $2000 apron front kitchen sink and you have even one prospect per week arriving at your web site by typing in "apron front kitchen sink" into their address bar from their web browser you now have 4 new qualified prospects per month that have explicitly said (from their computer keyboard) that "I am interested in information on Apron Front Kitchen Sinks". Your direct cost for this activity may be $30 to $60 per month to buy the traffic. If you close one sale out of the four prospects and assume a 30% profit margin on a $500 sale then your gross profit of $150 less the $60 (fixed monthly traffic cost) is $90. What if you get ten qualified prospects per week and you now have a potential forty prospects per month? If your closing ratio is even 20% then you now have 8 new customers and your fixed traffic cost is still $60 for the month. Gross profit is now $1200 less $60 fixed monthly traffic cost which is $1140.
What if you used ten domains that were all related to kitchen sinks delivering 8 new customers per month each? Using the above scenario of the 8 new customers you now are looking at $40,000 less $600 for fixed traffic costs which is $39,400 from 80 new customers. The $600 cost for traffic is equal to 1.5% of the $40,000 sales revenue generated. This $600 cost would get you 1428 pieces of regular mail at $0.42 per piece. Assuming a 1% response rate to your mailing then you would have 14 potential prospects.
I hope that the above examples illustrate clearly that targeted domain traffic is extremely valuable to any business and can enhance your current sales activities delivering increased sales, revenue and net income. |
